Get to know Lauren! Both Queen of the Interns and wonderfully told stories.
The power of a personal testimony comes second to none when important decisions are a factor. Whether we care to admit it or not, humans rely heavily on others opinions in order to make their own decisions, and that’s not meant to be taken negatively. The proof behind this logic is everywhere. Take a look at the online company Yelp for example. The literal purpose of this website is to see what other people thought about something you are thinking of trying out. And these are complete strangers to you! So why not take this notion and use it in your marketing? Enter the testimonial.
The power of personal testimony can be ramped up to a new degree when video becomes the method of delivery. One thing that is hard to portray over a text review is the emotional aspect of that person’s experience. It’s easy to read the words of disdain or respect that someone types behind their glowing blue screen, however, it is much more impactful to see how someone reacts physically to their encounter with a business. From a simple smile to a moving real-life story, watching someone relive their experience will have a much greater pull on your target audience. If the testimony comes from someone whose message has a deep rooted personal connection behind it, the outcome will be much more powerful on the consumers that are watching.
Video is moving. (Quite literally, actually.) It’s powerful, personal and practical. We have seen this time and again with our own clients who have utilized video to provide personal testimonials for their business or organization.
The GLO Center is an organization that provides a community for those who identify as LGBTQ+ in the greater Springfield/Southwest Missouri Area. We had the privilege of assisting them with a community awareness campaign that would spread the message that GLO is everyone and for everyone.
In a series of video testimonials, we created a campaign for them called “I Am GLO.” Real people who have had real experiences with GLO were given a platform to tell their stories to a greater audience than they have been previously able to reach. As a team, we were moved by their testimonials and by the feedback they received from this campaign, so were those who watched.
Below is the compilation video that was used as the center of this testimonial campaign. In addition to this video, several videos featuring in-depth individual stories were created and distributed on the GLO website to further showcase the impact of the center on the lives of those involved. GLO continues to use these videos in their recruitment efforts and general awareness of the organization so people can better understand who they are.
Based out of Ozark, MO, Excel Dental takes pride in setting a standard for dental care excellence and providing leading technology which enables their clients to receive top-notch, professional dental work. Now, Excel isn’t the only dental office in town. (If they were, that would make our job way easier.) So why choose them? What makes them different? Who better to tell you than the people who already use them?
With Excel, the power of video testimonial comes from the genuine display of clients who have experienced their services and leave more than satisfied.
For consumers who are shopping around for a service such as dental care, seeing the positive results from real people, putting a face with a name, is very helpful when pulling the trigger on which dentist to try. These videos are also subtle ways to showcase the services they offer in the form of a rave review. Win-win.
A video testimonial also addresses any “unknowns” that people were worried about. “If I choose this dentist, what will my experience look like?” These videos can actually show people what to expect and ease any uncertainties or, in a dentists case, fears one might have. Excel is able to really showcase their entire practice, all while showing off the happy, shining smiles they had a hand in creating.
It’s no secret, word of mouth is the one of the most effective ways for your company, service or product to be advertised. However, word of mouth is also volatile in the sense that it can either be a gleaming promotion, or a lackluster review. With the viral trend of videos, video testimonials are a great way to start the conversation in a positive way.
Looking for a way to spread the good things you have going on at your business or organization? Give us a call and let’s see if we can help.
Nothing can ruin someone’s holiday cheer like the stress of gift giving…and let’s be honest, we all have those few people that are impossible to shop for. That’s why this Christmas, we bring to… drum roll, please… our Revel Gift Guide! If you have a relative, friend, coworker or significant other that works in the advertising/marketing industry, you will thank us later after reading through these suggestions. As for the nurses, teachers, engineers and plumbers in your life—you’re on your own. Kidding, sort of. While not everyone in your life works for an advertising agency, these ideas were crafted with the creative-inclined in mind but could apply to the multiple personalities you’re shopping for this holiday season.
We’ll begin with the organized and detail-oriented type, your Account Executives. If there is anyone that has planned ahead for the holiday season, it is the AE in your life. They probably ordered your gift this summer to allow plenty of time for shipping, wrapped it before Thanksgiving with coordinating wrapping paper and ribbon, and had it perfectly arranged under their Christmas tree come December 1. Keep up with these proactive planners by looking at some gifts they might like:
More than likely, the marketing guru in your life is always up on recent trends. This is probably the first person you knew who got an iPhone while you were still rocking your Blackberry and stylus. Out “cool” your coolest friend with these creative ideas. We’ll be the first to admit, it’s tricky to sell to a marketer, but anything that can save them time or that is just plain clever, never goes out of style.
Moving on to our creative minded friends. This is the person that will build and paint you gifts, make custom cards on Photoshop and ultimately, completely show you up with their 1. Thoughtfulness and 2. Talent. There are also those tech-y type creatives. These are the ones who spend their days coding the most intricate websites while you’re just trying to type in your garage code correctly. (7797 or 7977?) How do you even compete with these people? Honestly, they are actually pretty easy to please. Use this list to help you get creative with most creative person on your list.
The interns in your life will probably be happy with whatever you get them. Left over change from your car? That works. Or possibly just a solid meal (that does not include Ramen or PB&J.) In all seriousness, a lot of interns you know are often times living the double life of school and work, and trying hard to juggle both. Here are some gift ideas that can help them out, both in and out of the office.
The gift for the CEO on your list is quite possibly the most important gift you’ll buy this season. (Especially if they’re actually your CEO.) Whether it’s boss of the home, boss of the office or just straight bossy, give them a gift that makes them feel like the top dog or help reduce the stress that this role can bring. Get on their good side this holiday and try some of our tips for your boss man/woman. Who knows? Maybe your paycheck will benefit from it…
Do you have a gift to add to the list? Drop a comment below and let us know what your gift ideas is!
Snapchat — A former nonsensical word that has shifted into one of the most common additions to our day-to-day lives since 2011. Targeted primarily towards millennials, Snapchat has become a living, breathing network of ever changing, sporadic communication between people worldwide that acts as a prime vessel for constant disposable content—generating both intense FOMO and furthering our humanistic desire to peer into the lives of others…whether we actually know them or not.
However, we should all know this by now. The digital marketing takeover has influenced a massive communication culture shift, and Snapchat seized the opportunity to dive headfirst into the pool of new age media. Snapchat currently sees 158+ million users in a single day, with an average user opening the app over 18 times in said day. It should be clear, and we mean crystal clear, that Snapchat is a dominant platform and one that brands should not overlook. Each year, the application finds a way to introduce a new, unique way to reach a wide range of impressions, from Snapchat Stories that remain for 24 hours, to unique facial recognition filters that can either turn you into a lovable strawberry or a demonic spawn of hellfire —to each their own, right?
The big question always remains—what will Snapchat come up with next?
In April of 2017, Snapchat introduced 3D Lenses for the first time. The lens is essentially an object that is 3D and interacts with the environment around you. If you remember the iconic dancing hot dog craze of the summer, that was the source of the excitement. (Raise your hand if you too sneakily had that cute little hot dog dancing on your boss’s head in a meeting. No? Just us?)
It only took a headstrong, confident dancing creation to push the filter forward and really take off, gaining international popularity, showing yet again the ability of Snapchat and their innovative, out-of-the box ideas (even if it’s just a dancing Weiner.)
It was only a matter of time before monetization, and on September 28th, 2017, Snapchat officially opened up their new augmented, 3D filters to be made and implemented by brands. Snapchat is a popular platform for advertisements as it is able to geo-target it’s consumers. Combine that with a fun, interesting visual effect and you have a powerhouse couple advertisers can only dream of. One of the first advertisements was based on the (then) upcoming Warner Brothers movie, Bladerunner. As you can see, the filter adds an important sense of intrigue, and alongside the ability to interact with the environment no matter where you point the camera, you can create a truly interesting, adaptive advertisement that people will want to actively interact with.
The second brand followed suit shortly after, and it was Bud Light who chose to create an interactive visual of a street vendor hollering out in Times Square. As you can see, the interaction is easily understood and the vendor serves as a figment of the users real world experience.
To the user, this is a very intriguing source of dynamic, interactive entertainment. To the brand, a very powerful form of advertising.
For the onlookers watching this user circle around an empty sidewalk laughing—pretty weird.
The bottom line—Snapchat is doing it right.
They continue to serve as a digital media innovator and have crafted their platform in a way that allows for advertisers to easily execute their campaigns.
Don’t expect this to be the last thing to be brought to the table. As our technology advances steadily, augmented reality is becoming less and less like a movie idea and more like the lives we live each day. Companies are forced to adapt to the technology and keep up with the new ways to promote their product. The companies that are able to stay relevant with the major digital media trends are the companies that will find greater success. As our digital platform moguls press forward, brands must find ways to utilize new features, and implement their product any way they can.
And just for the hell of it, here’s a breakdancing hot dog just one more time.
Want to talk more about utilizing social media advertising for your business? Lucky for you, Revel does that. Drop us a line and we’d love to chat with you about it.
How it took a Scandal for Facebook to Look Inward and Make Some Big Policy Changes
If you think you have just read this post—you’re not crazy.
As of October 29th, Facebook has confirmed three crucial updates to their advertisement transparency campaign. (If only we waited two days to post this first draft!) No matter. That is the nature of advertising, isn’t it? Below is an updated stance on the initial scandal, and how Facebook has integrated their planned changes.
On the surface level, advertising serves the sole purpose to inform potential customers of a product or service in order to encourage a sale.
However, as the progress of digital marketing inevitably churns forward, some methods of advertising have evolved in tandem with the internet, so much so that they are able to track methods of customization so each user's advertising experience is unique.
Let’s be honest, we all (should) know by now that everything we search is tracked—this is nothing new. What some people are unaware of, however, is the effort to protect users from unethical actions from advertisers and their tracking methods, dubbed “advertising transparency.” Transparency is used to give consumers the opportunity to opt-out of advertisements that they don’t want to see, and to inform users that these practices are taking place so that they may make informed decisions on if they wish to participate.
So what’s the problem? As of October 23, 2017, there are no laws prohibiting companies from tracking their users and advertising transparency is completely voluntary. The ethical principles of each organization dictate the decision, and when it comes to advertising and the revenue it can generate, ethics can often fall by the wayside.
Before we get into the gritty details, this article isn’t about political opinion, it’s about advertising integrity.
The issue of advertising transparency has been prevalent in recent years, however the controversy made it’s way to the public headline due to scrutiny of Facebook’s involvement with the 2016 Presidential Election “scandal.” (As if there was just one!) As a quick refresher, on October 2, 2017, Facebook handed over 3,000 Russian-bought ads that were identified as direct influence attempts on U.S politics. They were deemed malicious due to their exploitative representation of stereotypes that were across-the-board offensive, and they were identifiably linked to the election from their exposure intent.
If you’re wondering how the fake advertisements made their way onto Facebook, below is an illustration of how the producers used both paid and organic traffic to circulate, popularize and profit with their campaign.
Politically corrupt advertisements hurt more than just our democratic process, but malicious content serves as a threat to advertising as a whole, and integrity needs to be established. If the authenticity of advertising diminishes from the public-eye, the product being advertised doesn’t stand a chance.
The good news? Facebook made it clear that they regret allowing their product to be used to divide the American people. After all, the vision Facebook was founded on was to connect us together.
Fortunately, they adopted a proactive approach, and incorporated 3 major changes that have a strong impact on how businesses will choose to advertise online.
1. "View All" Approach
The first major decision that they incorporated introduces an unheard of level of advertisement transparency in digital media. Starting first as a trial in Canada and then the United States in summer 2018, users will be able to click “View Ads” on any page they view, enabling all of the advertisements on the page to be viewable, regardless of whether or not the particular user is in the targeted demographic for the ad.
Think about it like a light in your room, before its on, you may be able to pick out some objects, however, when you flick the light on, everything is exposed—from your dirty laundry on the floor, all the way to your dog lying comfortably on your bed (a little pissed about the light being on too).
The point is, advertisers will no longer be able to hide their post in the dark corner of the room so that you don’t see it.
Facebook is requiring that all pages be part of this new policy, no matter if it has political background or not, in hopes that advertisers will aim to create a less biased, universally understood advertisement.
So what does this mean for advertisers? Answer: A complete shakeup to the advertisement creation process.
Creators will now have to keep in mind that any advertisement they intend to promote on Facebook will be visible to the entire public that views the page. This means that targeted coupons, discounts or special promotions will have to be available across-the-board, because advertisements will not be hidden from anyone, advertisements must be able to fulfill and successfully get their message out to a broad audience.
Good for advertisement integrity? For sure.
A potential pain in the ass for advertisers? You bet.
2. Political Verification
The next big step targets the corrupt political advertisers directly. Per Facebook Newsroom, thorough documentation will need to be provided from advertisers who want to run election-related ads. As Facebook intends to rollout these changes by summer 2018 for the United States, this policy will be implemented in time for the United States primaries, and is intended to be used in other countries and jurisdictions shortly after. With the documentation process, advertisers will be asked for identity and verification of both their entity and location.
Once Facebook gives them the OK, those advertisers will have to include a disclosure in their ads that read, “Paid for by…” and when you click the disclosure, you’ll see even more details about the advertisers.
To sum it up, if an advertiser thinks they will be able to slip any politically charged advertisement by without Facebook verification, especially after the scandal that surfaced after the last election, good luck.
3. The Archive
The last policy change is sort of a housekeeping update. Facebook plans to build an archive for federal-election related advertisements to show both current and historical related ads. This archive will be searchable, and will cover a rolling four-year period, (basically to stand a presidential term). Each ad archived will also provide: how much was spent to run the ad, the impressions delivered and the demographic information about who was interacting with the advertisement.
In doing so, Facebook ensures that advertisers maintain consistency, as you will be able to fact-check each advertisement they push, right down to the nitty-gritty of how much they spent on it, and who was really viewing it.
Facebook has taken a negative scandal, learned from it and made an incredible effort to correct something that needed correcting by forcing advertisers to maintain higher levels of legitimacy. As a democracy, it is our choice how we handle advertising in the digital age, as it is still new to us all. However, it is crucial to recognize the faults that we have created, and patch them up when necessary —especially when it is our very own politics that are being targeted maliciously.
Advertisement transparency is quintessential for how consumers view the authenticity of advertisers, and plays a crucial role of maintaining a balance of how we promote a product to consumers, and their choice to accept or reject it, if we begin to force things unto people, then our integrity will go down right alongside our reputation
Want to talk more about utilizing social media advertising for your business? Lucky for you, Revel does that. Drop us a line and we’d love to chat with you about it.